Wagner Free
Institute of Science
Wagner Free Institute of Science is a natural history museum in Philadelphia that contains hundreds of animal and nature specimens. The institute is a time capsule— it is nearly unchanged from its 1855 founding and still provides free education to the public. This fictional rebrand doubles down on this with bespoke, tactile collages of vintage scientific diagrams, as if the viewer is sorting through archival images by hand.
This design system demonstrates the variety of specimens that are featured in the museum, as well as solidifies the museum as an educational resource for students and scholars, while also an engaging and unique museum to spend an afternoon in.
Photos from site visit and logo design process:
