If You Say It Enough Times
If You Say It Enough Times is the second studio album by indie musician Zeep. It is an exploratory album about nostalgia, heartache, perception, relation, and maturation. It is a reflection on letting go and growing up. It is Zeep’s most authentic, ambitious, and eccentric project yet. It is also fictional. Zeep does not exist.
The music captures human emotion, and it was only right for the visuals to do the same. I refined a process that balanced physical making with digital synthesis to create collages reminiscent of sentimental mosaics and quilts.
In addition to the two double-sided record sleeves and records, the LP jacket also comes with a fold-out 24x36 inch poster for the diehard Zeep fans.
As promotion for the album and tour, this video demonstrates every piece of the design system: the textural imagery, the melodically placed typography, the nostalgic colors, and the characterful icons.
I wrote original lyrics for the 14-track album and then designed a 44-page lyric booklet. I kept the imagery and typography separate to notate chapters with full-bleed imagery and to put more emphasis on the lyric content.
