If You Say It Enough Times
If You Say It Enough Times is the second studio album by indie musician Zeep. It is an exploratory album about nostalgia, heartache, perception, relation, and maturation. It is a reflection on letting go and growing up. It is Zeep’s most authentic, ambitious, and eccentric project yet. It is also fictional. Zeep does not exist.
show cover, inside, sleeves, vinyl, and back (,poster?) all displayed flat on flat background
design in the wild
maybe big poster in a mockup, or just use something already made
record spinning on collage background (recreate digitally)
The album captures memories of human emotion, so the visuals do the same. I developed a process of physical collage and digital synthesis to create memory-faded mosaic imagery.
As promotion for the album and tour, this video demonstrates every piece of the design system: the textural imagery, the melodically placed typography, the nostalgic colors, and the characterful icons.
I wrote original lyrics for the 14-track album and then designed a 44-page lyric booklet. I kept the imagery and typography separate to notate chapters with full-bleed imagery and to put more emphasis on the lyric content.
