if you say it
enough times
If You Say It Enough Times is the second studio album by independent musician Zeep. It is an exploratory album about nostalgia, heartache, perception, relation, and maturation. It is a reflection on letting go and growing up. However, there is one important thing to note: Zeep does not exist. Everything— from the world-building to the design to the lyric writing— is completely fictional for my Senior Capstone Project at Drexel.
I wanted to capture human emotion, so I collaged and layered photos of eyes, mouths, and ears into photo mosaics and quilts to get at that sentimental feeling.
In addition to the two double-sided record sleeves and records, the LP jacket also comes with a fold-out 24x36 inch poster for the diehard Zeep fans.
As promotion for the album and tour, this video demonstrates every piece of the design system: the textural imagery, the melodically placed typography, the nostalgic colors, and the characterful icons.
I wrote original lyrics for the 14-track album and then designed a 44-page lyric booklet. I kept the imagery and typography separate to notate chapters with full-bleed imagery and to put more emphasis on the lyric content.
