COWBOYS & DINOSAURS
Cowboys & Dinosaurs is a fictional flavored root beer beverage themed around pairing two things that don’t normally go together (i.e., root beer + blueberry, cowboys + dinosaurs). The original cowboy-talk copywriting and Western graphic elements contrast the dynamic hand-drawn illustrations and colorful palette to bring this drink to you from a prehistoric Wild West world.
Developing the world-building and copywriting further, the side of the packaging features a Cowboy-style Wanted poster that is inspired by missing-children milk cartons, and the other side provides more context into this alternate dimension.
I wanted each side of the box to feel like its own Wild West poster, where you learn more about the world that this drink inhabits each time you rotate the box. To achieve this, I studied American frontier typography and the way that those posters often stack lines of text of different scales in order to include more information and line up the edges.